by: William A. Levinson Publisher: ASQC Quality Press (1-800-248-1946) , Price: $29.95 , Pages: 246 , ISBN: 0-87389-228-3 Reviewed by: Forrest E. Morgan I have just finished reading William A. Levinson's "The Way of Strategy," and I highly recommend it. It is well researched and precisely worded. More importantly, it cuts to the heart of several issues that will challenge American industry as we move into the twenty-first century. With memories of the Cold War fading, the international marketplace may well be the next crucial battlefield on which America's continued viability as a superpower is tested. To prepare for that challenge, industry leaders must rediscover the age-old principles that lead to victory in commerce, just as they do in war. In "The Way of Strategy," Levinson has done their homework for them, and he presents these timeless concepts in a superbly-organized and readable format. "The Way of Strategy" taps the teachings of the great strategists from both the East and West. It distills the essential components of successful competition and demonstrates how those approaches are just as vital for business as they are for war. As Levinson tells us, "there are no cookbook recipes." But having well-organized, properly-trained, and highly-motivated people led by strategically- and tactically- competent leaders is just as important for success today as it was to Sun Tzu in 500 B.C. On the battlefield it spells military effectiveness. In the marketplace it means quality. In both spheres it leads to victory! "The Way of Strategy" is a must read for leaders and managers of all organizations, both public and private. I commend William A. Levinson and hope to see more of his work in the future.
Forrest E. Morgan, Lt.Col., USAF; is the author of "Living the Martial Way: A Manual for the Way a Modern Warrior Should Think" |