
Switching Long-Distance Phone Companies
(original author unknown: found on the net)
So I get this offer in the mail -
"Switch to Sprint and get $35 credit on your next phone bill"
I figure, "Why not? $35 is good money for a phone call."
So I call Sprint and make the switch.
Two weeks later I get an offer from AT&T -
"We want you back - switch and get $25 credit"
Thinking, "Sure, why not", I put the offer aside, but forget to follow up.
A week later a $75 check arrives from AT&T -
"Endorse and cash this check, and we switch you back" Can't
argue with that. So I cash it and we're back with AT&T.
Another two weeks pass and I get a call from Sprint -
Sprint Lady: "We want you back at Sprint"
Me: "What incentive are you offering"
Sprint Lady: "Better service and prices than AT&T"
Me: "But AT&T just paid me $75"
Sprint Lady: "I can't give you any money, but listen,
SWITCH BACK TO SPRINT NOW AND THEN AT&T WILL SEND YOU
ANOTHER $75 - THEN GO BACK TO AT&T! WE'RE HAPPY TO
HAVE AT&T SPEND THEIR MONEY ON YOU."
Really, that's what she said. I gave her full points for creative
marketing and agreed to go back to Sprint.
Sure enough, yesterday a check arrives from AT&T - but only for $25.
Then that night I get a "please switch back" call from AT&T.
Me: "I got your $25 check today - what's the best you can offer me?"
AT&T Guy: "The screen says I can offer $75"
Me: "Make it a hundred and you've got a deal"
AT$T Guy: "I can't go over $75, but I'll tell you what -
GO AHEAD AND CASH THE $25 CHECK ANYWAY AND I'LL ALSO
SEND YOU $75 IN CREDIT CERTIFICATES"
Really, that's what he said. So, you guessed it, we're back with
AT&T.
So I'm thinking, this is a great business. Why not install a few
dozen phone lines and earn a living just swapping long distance
carriers? On average I could probably net $50 per line per month.
But why stop there? How about starting a company that handles long
distance company switching for the public? I could sign people up
giving me discretion of which LD company to use, and take 20% of the
incentive fee, passing 80% back to the consumer. Of course, then some
enterprising soul will start a competing company and offer my
switchers an incentive to switch to his switching company ...
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