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See Online, Buy Offline, It's A 'ROPO' Trend! Email this page
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BANGALORE: The process of purchasing online is no more a new trend in India. As such, large number of people opts for online shopping. But still deep inside, don’t you feel the joy of traditional form of shopping still strikes you at times? Therefore to eliminate the second thoughts with respect to purchasing is revolutionized. The trend changes, from offline to online and goes into transitions when there is a need of hour, a set example is ROPOs.
The trends ‘Research Online and Purchase Offline’ are now booming in the market with many people deploying this method. . There had been few disadvantages while buying the products online, such as shipping of bad quality products delivered at your door step, the online shopping gets restrained if you belong to some rural area and utmost important sometimes are not that good as they appear to be, i.e. false visualization.Therefore to eradicate these problems, product discovery portals are offering info on availability and pricing of products in local stores on the basis of shopper’s location through mobile.

According to Neeraj Jain, Founder of Zopper said, “While product, merchant and price discovery will continue to happen online, a majority of shopping happens offline,” reports The Economic Times.

Retail advisory Technopak estimated that 97 percent of retails are made via offline stores while online stores merely manage to 3 percent.

Zopper recently raised 30 crore in a second round funding from Tiger Global Management, an early investor in Flipkart, and existing investor Nirvana Venture Advisors.

Such product discovery portals are giving advantage to their customers in offline shopping and an ease to make their selections online.

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